Seven signs of quality linkbait
There's a new article over at SEOchat.com called Seven Important Qualities for Good Linkbait. Terri Wells presents some good information here, but the design of SEOchat is simply not condusive to reading their articles. Let me explain:
- Way too many ads
- Obtrusive ad positioning
- Article options are not clearly presented. I always have to hunt for the print link. I view the print version because…
- Pagination requires unnecessary clicking. I know it's just about throwing more ads at me!
- No use of headings. We all know people scan content online. Hook me with some headings!
In case you're interested, the seven signs of quality linkbait are (with hat tip to Wells):
- Relevant
- Useful
- Interactive
- Unique
- Comprehensive
- Visually appealing
- User-centric
I hope I've saved you some time wading through SEOchat's version of this article! It seems to me that they've managed to get some link juice here for not following through on some of these qualities (specifically, visually appealing and user-centric.) Perhaps that's another sign of link bait worth mentioning: buck accepted standards of quality.
