Portfolio
Optimizing the user experience and
site performance
Client: The Golf Travel Co.
Services: Information and interface design, development,
search marketing
Projects: e-golftravel.com Redesign (2001), link development
(2004), re-brand (2006), new destination-themed websites (2006-present)
The Golf Travel Co. is an Atlanta, Georgia based International golf vacation company that first engaged Stevens Media in 2001 to redesign their popular website, e-golftravel.com. While they were satisfied with the visual appearance of their web presence, there were problems with the information architecture that negatively impacted the user experience and site manageability. In addition, page download times were excessive due to large graphics and unnecessarily bloated code. Stevens Media redesigned the site architecture, optimized all of the site's image assets and re-coded the layouts, noticeably improving site usability and performance.
In 2006, The Golf Travel Co. moved their website to a new home at www.europegolftours.com. Stevens Media provided consulting and development services along the way to smooth the transition to the new domain.
In addition to providing on-going development services, Stevens Media continues to work with The Golf Travel Co.'s Brian Gowdy on the production of at least two new destination-specific golf travel websites. Watch for these to launch in 2007.
